Kellogg’s Corn Flakes is one of the world’s most iconic brands. But for the Kellogg’s Field of Dreams promotion, Ogilvy were able to break the mould of one of the world’s biggest brands for the first time: we redesigned the pack for a promotion.

The Kellogg’s Field of Dreams promotion was ground-breaking in so many ways. One sporting club would win a €100,000 make-over for their playing field. Hundreds of clubs applied and almost a million votes were cast. To communicate our message we rendered the iconic Corn Flakes cockerel in real grass and extended the grass effect around the whole package.

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