The scene is the Ploughing Championships. Amongst a sea of white tents appears a unique silhouette-
a 40ft grassy mound with 3D letters spelling out the message “The Stuff of Life”…

Walking up the path with Bord na Móna chipping underfoot, visitors were dwarfed by a gigantic 40ft container. Topped with a generous roll of thick Irish grass,
it appeared as a hill emerging epically from the earth.

Our Stuff of Life logo took centre stage, perched atop
the container with 3D letters planted with pink blooms,
lilac heathers and verdant ferns.

  ̌