FORD 100
In Ireland, we created a fully integrated campaign for the celebrations of Ford’s 100th Anniversary in Ireland Built on Ford’s family heritage. Strongly integrated campaign with Branded Content and Activation Programmes. Increased test drives by 650%.
Has re-rooted Ford Brand in Domestic market, and created deeper engagement Post campaign research recorded the number of people wanting a Ford increased from 39% to 47%, and Ford was number one car in unprompted testing.
̌
Ford 100 Film
Ford 100 Brand Identity
New Year Day Double Page Press ad
Cork Examiner Press Ad
Ford 100 Outdoor
Ford 100 Outdoor
Ford 100 Outdoor Banners
Ford 100 Showroom Branding
Ford 100 Showroom Banding
Ford 100 Showroom Branding Interior
Ford 100 Anniversary Banner
Ford 100 Gala Ball Event
Ford 100 Gala Ball Event at Cork City Hall
Ford 100 Gala Film
Ford CEO William Ford visiting Hazel Ford Buttimer in Ballinascarthy.
Presentation Bench to the People of Ballinascarthy from Ford CEO William Ford
Ford 100 Ballinascarthy Visit
New year Eve Double Page Press Campaign