In order to promote Flora’s sponsorship of the Women’s Mini Marathon we developed a promotion that ran in Tesco stores, designed to leverage the partnership in the retail space. The idea was to register for the Flora Women’s Mini Marathon in Tesco, buy Flora and be entered in a competition to win money for shopper’s choice of charity. The promotion was divided in two phases; registration for the Mini Marathon and phase two drive-back in store to reward participation.

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